Södra Teatern

Södra Teatern, at Mosebacke Square, is one of Stockholm’s oldest cultural venues, offering concerts, performances, club nights, bars and events. Its four key areas: Kägelbanan, Mosebacketerrassen, Södra Teatern Klubben, and Stora Scen, lack a cohesive visual identity, creating brand confusion. This graduation project aimed to develop a unified design strategy that connects these segments, respects their uniqueness, and reflects Södra Teatern’s rich heritage while keeping a playful, inclusive tone.